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PVH Corp., the global apparel group behind iconic brands like Calvin Klein and TOMMY HILFIGER , announced it will adopt ChatGPT Enterprise to empower employees across its organization and reimagine how fashion incorporates a data and insights-powered approach to designing, planning, and delivering at a global scale.

“As we build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world, our collaboration with OpenAI will help us supercharge our brand-building journey and connect more meaningfully with our consumers,” said Stefan Larsson, Chief Executive Officer, PVH Corp . “Together with OpenAI, we will explore exciting new opportunities for our brands, accelerate our data-driven operating model and enable faster, more data-driven decision-making.…

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