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Building cohesive and unified customer intelligence across your organization starts with reducing the friction your sales representatives face when toggling between Salesforce, support tickets, and Amazon Redshift. A sales representative preparing for a customer meeting might spend hours clicking through several different dashboards—product recommendations, engagement metrics, revenue analytics, etc. – before developing a complete picture of the customer’s situation. At AWS, our sales organization experienced this firsthand as we scaled globally. We needed a way to unify siloed customer data across metrics databases, document repositories, and external industry sources – without building complex custom orchestration infrastructure.…

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