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In this first post in a two-part series, we examine how retailers can implement a virtual try-on to improve customer experience. In part 2, we will further explore real-world applications and benefits of this innovative technology.

Every fourth piece of clothing bought online is returned to the retailer, feeding into America’s $890 billion returns problem in 2024. Behind these numbers lies a simple truth: shoppers can’t judge fit and style through their screens. Among the top reasons for returned fashion items are poor fit, wrong size, or style mismatch.

Retailers face a critical challenge in that their most valuable customers often return the most items, forcing them to maintain generous return policies despite steep processing costs and environmental impact.…

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