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Most organizations still manage AI as a series of use cases: a pilot here, a workflow there, a promising tool inside one function. That approach can generate local wins but it rarely transforms how a business creates value.

It is akin to creating interactive banners and drip email campaigns with the arrival of the internet, and missing the point of the eCommerce revolution.

The organizations pulling ahead use a different, and more ambitious logic. They treat AI not as a collection of disconnected experiments, but as a portfolio of value models. Each has its own economics, time-to-value, and governance requirements, and each makes the next one easier to scale.

This is why the companies that get the most from AI will not be the ones running the most pilots.…

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