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By embedding OpenAI models in supplier and catalog systems, Wayfair improved data accuracy and automated workflows for millions of products.

Supplier support tickets automated per month

ChatGPT Enterprise seats deployed

Wayfair, one of the world’s largest home goods retailers, has integrated OpenAI models into critical internal systems to improve supplier support workflows and product catalog quality at scale. What began as value-testing small scale releases in 2024 has evolved into a full production system that reduces manual effort, accelerates decision-making and improves data quality across millions of products.

Rather than treat generative AI as an experiment or point solution, Wayfair embedded OpenAI models into core operational workflows.…

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