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Friend bubbles in Facebook Reels highlight Reels your friends have liked or reacted to, helping you discover new content and making it easier to connect over shared interests.

This article explains the technical architecture behind friend bubbles, including how machine learning estimates relationship strength and ranks content your friends have interacted with to create more opportunities for meaningful engagement and connection.

Friend bubbles enhance the social experience on Facebook Reels by helping you discover content your friends enjoy, creating a shared viewing experience and sparking new conversations. With a quick tap on a bubble, you can start a one-on-one conversation with any friend who has engaged with that Reel.…

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