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Today, we’re sharing how Amazon Bedrock makes it straightforward to customize Amazon Nova models for your specific business needs. As customers scale their AI deployments, they need models that reflect proprietary knowledge and workflows — whether that means maintaining a consistent brand voice in customer communications, handling complex industry-specific workflows or accurately classifying intents in a high-volume airline reservation system. Techniques like prompt engineering and Retrieval-Augmented Generation (RAG) provide the model with additional context to improve task performance, but these techniques do not instill native understanding into the model.…

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